EcoPractices® Platform Delivers Tremendous Value to McCarty Family Farms
Sustainable Environmental Consultants EcoPractices Platform Delivers Tremendous Value to McCarty Family Farms in a Global Marketplace
Sustainability is a fundamental focus for McCarty Family Farms. The McCarty operation milks 8,100 cows on its four dairies – three in western Kansas and one in Nebraska. All the milk from their dairies goes to Danone North America to make yogurt and other delicious dairy foods. Their commitment to cows, people and the land has been honored for more than 100 years and remains a primary focus today.
“It is more than lip service,” said Ken McCarty, who oversees all sustainability efforts. “We truly have a passion for making the world a better place, and we can demonstrate it.”
McCarty Family Farms uses Sustainable Environmental Consultants (SEC) third-party verification and validation platform called EcoPractices to quantify and explain the environmental practices they do on their farm.
“Many things we do on the farm are highly complex,” said McCarty. “EcoPractices is one of the original third-party holistic sustainability platforms. It helps us put our science-based environmental practices into relatable terms that are easier for consumers to understand.”
And, as Ken knows very well, it is a global marketplace. He believes having insights backed by real data and measurable metrics levels the playing field and brings tremendous value to his operation.
“Sustainability is a global initiative that rings true from Morocco to Africa to here at home,” said McCarty. “From a consumer in our region to a consumer on the coast, we need to be appealing and understandable worldwide for a diversified consumer base.”
The EcoPractices platform helps McCarty Family Farms align their sustainability initiatives with the strategic sustainability initiatives that Danone North America has created in North America and globally. The McCartys are able to focus their efforts for the short- and long-term to provide relevance for their end customers.
For example, the McCartys locally source the majority of the feed they use for their cows. The EcoPractices platform provides them with a sustainability analysis report from those fields that helps them quantify water reclamation, soil health, and carbon footprint reduction.
“It allows us to be more strategic and efficient,” said McCarty. “It allows us to be able to tell the story from the soil that feeds our cows all the way to the consumers’ kitchen tables. And in turn, they can make more informed and responsible buying decisions.”
McCarty Family Farms has been an SEC customer since 2009. They also use SEC’s Agricultural Compliance and Engineering services to ensure they are in compliance with local, state, and federal standards in an ever-changing regulatory environment.